Modern Living: Cows with a Kick

During Prohibition, indiscriminate tipplers discovered that whisky could be downed with impunity in public places if it were concealed in a glass of milk. A few learned to like it that way and kept the habit after repeal, continuing to order an occasional brandy alexander (cream, brandy and creme de cacao) or a sombrero (milk and Kahlua). But now drinkers are turning in larger numbers to the milky way. Liquor-store shelves are displaying a growing variety of dairy-based, premixed cocktails combining booze and moos.

The new drinks taste something like a milkshake with a kick. Only 30 proof, they are aimed primarily...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!