Books: Flogging It

Nora Ephron, magazine columnist and author of Crazy Salad, a collection of vinegary essays on women in America, found herself one day last year in a Fort Worth television studio at dawn. She was a guest on KXAS-TV'S Good Morning show, one of dozens of promotional outlets she had been plugged into while touring the country to sell her book. "I watched it for about ten minutes," she recalls, "and I realized that the reason I was on this show was that they thought Crazy Salad was a book about lettuce. It was a farm-news show, and it was me and...

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