Behavior: The Power Boys: Push Pays Off

Learn to ignore your altruistic instincts.

—Author Robert J. Ringer

My argument is with people who do not view the world cynically.

—Author Michael Korda

They are publishing's new odd couple. Columbus-born Robert Ringer, 37, is a brash college dropout and hard-boiled hustler who roars his Honda 750 through Los Angeles' swooping canyons.

London-born Michael Korda, 42, is a sophisticated and well-connected editor, a graduate of Oxford who rides his horse each morning in Manhattan's Central Park. But no one doubts that both are working the same side of the street.

Ringer's Winning Through...

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