Business: Peacock v. the Pea

In the fall of 1974, NBC decided to replace its timeworn symbols, the rainbow-plumed peacock and the cursive cluster of letters known affectionately as "the snake." The network retained Lippincott & Margulies, a Manhattan firm specializing in corporate facelifts. After 14 months, at a cost estimated to be as high as $750,000, L. & M. produced an abstract N composed of two trapezoids, one red, one blue. NBC is now emblazoning the N on cameras, microphones, stationery, packaging, uniforms, and office walls. Probable total cost: another couple of million.

Then somebody discovered that...

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