Business: Opening the China Trade

Bloomingdale's has made itself a kind of international bazzar where the shoppers take the pick of the globe almost for granted. How does the store do it? A good example is illustrated by its dealings with of all places, the People's Republic of China.

"We thought that the Chinese had interesting merchandise that our customers would like." says Presdient Marvin Traub, recalling how the venture began in 1971. When the White House lifted the embargo on trade that summer. Traub immediately called a friendly French importer of Chinese goods and persuaded him to redirect to Bloomingdale's...

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