Television: When Things Are Rotten

"It is either a viewers' revolt or Nielsen has screwed up his figures," says one network executive. "I've been in this business since 1948," adds a New York rep for a number of major-market stations, "and I can't remember a crummier season than this one."

These are not aesthetic judgments. What is bugging the broadcasters is a drop of 4%—perhaps more—in the number of sets in use. Just as alarming is a fall-off in network ratings among viewers who are still bothering to tune in something or other. To date, helped by its nighttime...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!