MARKETING: Bucks From The Bicentennial

Paul Revere these days gallops onto New York TV screens crying breathlessly: "Independence is here! Independence is here!" His message: the South Brooklyn Savings Bank has changed its name to the Independence Savings Bank. He might as well be raising the alarm that from now until July 4, 1976, and no doubt beyond, the American consumer will be assailed by an army of business mercenaries out to make money from patriotic fervor.

Like a sudden swarm of 200-year locusts, commemorative kitsch is appearing everywhere: plates, mugs and glasses decaled with an eagle...

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