THE CAMPAIGN: Candidate Ford: Quiet But Eager

Betty Ford was a bit miffed that she had not been invited. So were several dozen irate reporters. There was not even live television or radio coverage of one of the most muted—and one of the earliest—declarations by a U.S. President that he was an active, eager candidate to retain his office. But Gerald Ford wanted to play it that way, conveying the image of just plain Jerry, hard at work and determined. Seated at his desk in the Oval Office, backed by four campaign aides, he read a brief, low-key statement in a firm, confident voice. Said the...

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