Advertising is a world halfway be tween Disney and Dante. White Knights gallop through suburbia, housewives are absolved for ring around the collar, and stars and cowboys blissfully pull on their weeds, oblivious to the Surgeon Gener al's little memento mori in the corner "dangerous to your health." The Fed eral Trade Commission, which has long labored to deflate the more extravagant pitches, last week published proposed guidelines to ensure that any celebrity shilling a product actually uses the thing if he or she claims to do so.
Everyone immediately thought of Joe Namath and his ad for Beauty Mist pantyhose, as...
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