The Nation: Guess Who?

The face is vaguely familiar, but the name . . . the name? "Do you know me?" he asks as the TV commercial begins.

"I ran for Vice President of the U.S. in '64." Of course, it's — er — what's-his-name, the guy that was clobbered with Goldwater. The pleasant man on-screen rambles on: "I shouldn't have trouble charging a meal, should I? Well, I do."

Then comes the spiel: "That's why I carry an American Express card." Not until the end of the bit does a computer clack out the name of the mystery man: William E. Miller.

The former U.S. Congressman and...