The Press: Hearstian Revival

In the late 1880s, Publishing Dynamo William Randolph Hearst's San Francisco Examiner helped to introduce sensationalism, jingoism and human interest into newspaper reporting. But in recent years the once garish Examiner, fading visibly, has resembled nothing so much as a hazy fog rolling in from the Pacific—with the news reporting turning blurred, local color getting soupy and editorials going bland.

That may be changing. Since September 1972, a 25-year-old Hearst grandson and the family's current power broker at the Examiner, "Willie" III, has revived some of the old spirit and innovative kick of grandpa. He has successfully pushed the nondescript Examiner...

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