The Press: The Digest's Unique Ad

Reader's Digest is about to make its own contribution to the coverage of Topic A with what it calls a "unique new series of educational messages about the American economic system." The first of twelve monthly installments appears in the February issue. Judging by the initial offering, released last week, the only unique feature of the enterprise is the unusual marriage of editorial and advertising interests that conceived it.

Though researched and written by Digest editorial people, each page of each "message" will be clearly labeled ADVERTISEMENT. The advertiser is the Business Roundtable, a nonprofit group of 150 corporate executives organized to...

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