Executive View by Marshall Loeb: Meeting Activists Halfway

John Diebold spreads a week's worth of Wall Street Journals on the thick blue carpet of his Park Avenue office and jabs a forefinger at story after story. The headlines tell the real news about business today. They speak of all the new ethics rules, the multiplying Government regulations, tire recalls, affirmative action programs and the demands of environmentalists, feminists, unionists, minorities, politicians, employees, shareholders. Diebold makes his point: the rising demands of society are forcing businesses to respond and change.

Diebold has earned a fortune promoting corporate change. Having coined...

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