"Fearless " American Motors
As part of its new public relations strategy, American Motors has revived an old maxim: "If you don't have anything good to say, don't say anything at all." So last week AMC broke a 20-year industry tradition and stopped releasing ten-day sales figures; instead, it will give out monthly reports. After a fourth straight year of declining car sales, executives felt that bad news in twelve lumps is better than the same news meted out in 36 installments. American Motors also points out that its Jeep is not included in the car sales reports, but that big sales...
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