Business: Decision Doctor

The 78 Nobel winner examines management

One of the few geniuses in the social sciences," says Harvard Economist Otto Eckstein. 'The one man in the world who has come closest to being a Renaissance man," opines Richard Cyert, president of Pittsburgh's Carnegie-Mellon University (CMU). These were some of the reactions to the surprise award last week of the 1978 Nobel Prize for Economics to Herbert A. Simon, 62, a professor of psychology and computer science at CMU. Choosing Simon may be an attempt by the Nobel committee to broaden the basis for the...

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