Nation: The Media Mesmerists

Rival experts tell how to win votes

In the fiercely contested New York Governor's race, it's Garth vs. Deardourff. In the clamorous gubernatorial election in Ohio, it's also Garth vs. Deardourff. Even in December's presidential election in Venezuela, it's Garth vs. Deardourff. David Garth and John Deardourff are this year's top media mesmerists, the wizards who tell candidates how to project a winning image.

Garth, 48, is a stocky, cigar-waving New Yorker who wages his campaigns like a war. He barks over the phone, at reporters and candidates alike, so gruffly that he has...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!