RETAILING: A Card for Every-and No-Taste

Designing and printing Christmas cards is a mass-production industry, but choosing which one to send to whom is an intensely personal decision that reflects kaleidoscopically changing lifestyles. TIME Staff Writer John S. DeMott's report on the industry, his minor role in it, and the changes that are occurring in cards:

CHRISTMAS 1960. Married! Our cards, bearing a snowy, romantic Central Park scene, go out, announcing to everyone who already knows it that we are married. They are print-"personalized," an awful term, but: our two names look good for the first time in print,...

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