CORPORATIONS: Letter from the East

As a television sponsor, Xerox Corp. has made an exemplary name for itself through its support of such admirable programs as Alistair Cooke's America and Kenneth Clark's Civilisation. Last winter Xerox decided that nothing would be more natural than to copy the process. It sponsored "the first Xerox special in print"−Pulitzer prize-winner Harrison E. Salisbury's Travels through America, a 23-page personal essay that appeared in the February issue of Esquire, sandwiched between two low-key Xerox ads that explained the innovation. Last week the first Xerox special somewhat embarrassingly turned out to be...

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