FOOD: Breakfast Bestseller

Bacon and eggs, toast, waffles, pancakes have their devotees, but the most popular American breakfast is cold cereal with milk. So, at least, say cereal makers, and they have some figures to back up their claim. From 1967 through 1972, cereal sales hardly grew at all, but since then they have been rising rapidly—by 13% in 1973, 8% in 1974 and nearly 6% last year, to 1.8 billion lbs. In those three years, dollar sales have risen from $1.1 billion to $1.7 billion, and per capita consumption of cereal has expanded almost a third, from about 6 lbs. in...

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