RETAILING: Winning with WEO

"Weeeoooo!" For competitors of the giant A. & P. food chain, that cry has become as unwelcome as a Comanche war whoop in the Old West. A contraction of the slogan "Where Economy Originates," it has become a symbol of A. & P.'s relentless drive since 1972 to lure back disaffected customers and boost sales by paring prices. In the process the company has lost millions and left many experts wondering if the campaign was an act of corporate suicide. A. & P.'s rivals—Kroger, Grand Union, Bohack and most of the rest—suffered...

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