Business: Peak Condition

For a 75-year-old company, the S.S. Kresge Co. of Troy, Mich., got off to a very late start. It was not until the mid-1960s that the firm hit its stride in the discount merchandise field. Today it is the third largest and fastest-growing ma jor retail operation in the nation. Sales in 1973 amounted to $4.63 billion and in creased 24% hi the first quarter of 1974. Kresge Chairman and Chief Executive Robert E. Dewar wants to lift sales to $12 billion by 1980 and leave current front runners J.C. Penney (No. 2) and Sears, Roebuck (No. 1) far behind.

Dewar, 51,...

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