"How much would it cost the World Football League to sign Larry Csonka, Jim Kiick and Paul Warfield?" Ed Keating, who is business representative for the three players, was so startled he nearly dropped his fork. Then he decided the question was not entirely frivolous. After all, it had been asked by his associate at the Cleveland firm International Management Inc., a man who had recently been negotiating a TV contract for the W.F.L. Keating took his mind off his lunch for a moment and calculated the value of his prize clients. He scribbled figures totaling $2.7 million on his napkin...
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