Business: Rich and Lazy

He only works half the year in his stunning office on California's Sunset Beach, and when he is there he puts in short hours. Even so, he figures to make $500,000 in 1973. In other words, Joe Karbo, 48, is the prototype for his book The Lazy Man's Way to Riches. The slim $10 paperback, which Karbo candidly describes as "outrageously overpriced," has sold 139,000 copies in the past six months.

Karbo, a bearded bear of a man, started a direct-mail house in 1962 to sell books on health, sex, beating the horses and how...

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