Education: Recruitment Rock

For colleges that rely largely on student fees to meet their expenses, hard times are giving birth to the hard sell. Faced with a shrinking high-school population, some institutions have gone head-hunting with coast-to-coast billboard blitzes, offers of tuition discounts and mobile recruiting vans. Until alumni complaints forced it to stop, Eastern Oregon College even offered a bounty of $60 for new students from Oregon, and $100 for out-of-state catches.

Several other colleges have tried to turn on teen-agers with music. The University of Akron has a radio commercial backed by folk music; Franconia College has one supported by Mendelssohn. Mississippi...

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