ADVERTISING: The Road Gang

Six nights a week at 9:30, Charlie Douglas sounds two beeps on a truck horn, and thousands of truck drivers on the road all over the country cock an ear. For the next 7½ hours, over WWL, a clear-channel New Orleans radio station at 870 on the dial, they can hear not only country music but business information that could be vital. Two years ago, Disc Jockey Douglas—who has never driven a truck, but was fascinated by the big rigs that rolled through his boyhood home of Ludowici, Ga. —sold WWL on an all-night program beamed specifically at truckers....

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