Modern Living: The Groomer

John T. Molloy believes in the old saw that clothes make the man. He believes it so much that two years ago he became America's first wardrobe engineer, a veritable B.F. Skinner of haberdashery who believes that a man's clothing can be chosen to evoke conditioned responses from anyone he meets. Operating out of a cluttered office in Manhattan, Molloy teaches dress habits that, he says, enable salesmen to sell more insurance, trial lawyers to win more cases and executives to exert more authority. Wardrobe engineering, Molloy says, "is just putting together the elements of psychology, fashion, sociology and art."

Molloy began...

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