MARKETING: Johnny Granola-Seed

The largest empty space on the shelves of health-food stores these days is probably where the Crunchy Granola is stocked. What is Crunchy Granola? It is a dry cereal about the texture of uncooked oatmeal that consists of rolled oats, wheat germ, sesame seeds, unsweetened coconut, soy oil, sea salt and brown sugar, give or take a few things. Because of all that natural goodness, plus a not unpleasant sweetish taste, it is the rage right now with a generation that is rebelling against the likes of Sugar Smacks and other products...

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