Business: Putting the Mustang Out to Pasture

She's got a competition clutch, with four on the floor yeah, She purrs like a kitten till the lake pipes roar . . . She's my little deuce coupe; you don't know what I've got.

Little Deuce Coupe, by the Beach Boys, 1963

Celebrated by rock balladeers and the gods and goddesses of the California youth culture, the sleek but mighty sports cars with high-powered engines were the knights templar of the American highway in the early 1960s. Inspired by the sports car craze, Detroit automakers created a new breed of...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!