Americans may, as they tell the polltakers, consider television their prime source of news. According to yet another survey, however, TV newscasts usually go in one rabbit ear and out the other. Telephoning TV viewers after a newscast, Andrew Stern, a former ABC News staffer now on the journalism faculty of the University of California at Berkeley, found that 51% of those who had listened could not recall even one of the show's 19 items. Among all those called, the average memory rate was one item. (The calls were made over a period ranging...
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