In trumpeting the start of its new season last week, television's educational network, now known as the Public Broadcasting Service, found a way for the first time to reach a significant national audience in prime evening hours: it bought $650,000 worth of promotion spots on the three commercial networks. As a part of its nouveau big-league image, PBS grandiloquently billed itself as the "New Face of Television" and commissioned an expensive-looking logo with an anthropomorphic Pa sort of CBS eye with a brain.
The PBS premières last week did not quite deliver on the...
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