The Press: The Last Look

They gathered in small groups, making a few wry jokes and drinking Bloody Marys provided by a sympathetic former associate. There were kisses and handshakes of farewell, a lot of forced laughter and a few tears. "I've been conditioned for this," admitted one Look editor. "I'm sorry but not surprised," said another. The news had been long rumored, but it still came as a shock last week when Gardner ("Mike") Cowles, Look's creator and editorial chairman, announced that the magazine would cease publication with its Oct. 19 issue.

"When it came time to make...

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