BANKING: Cool Cash from Coolidge

Still striving to shed their obsolete image of aloofness, bankers have adopted an air of determined bonhomie while courting customers with a full array of services, gifts and favorable interest rates. For bringing a warm touch to cold cash, not many can match Coolidge Bank & Trust Co. of Watertown, Mass., a Boston suburb.* Started by a group of local businessmen in an abandoned store a little more than a decade ago. Coolidge now has nine branches and $100 million in assets, which puts it among the top 500 of the nation's...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!