BANKING: Cool Cash from Coolidge

Still striving to shed their obsolete image of aloofness, bankers have adopted an air of determined bonhomie while courting customers with a full array of services, gifts and favorable interest rates. For bringing a warm touch to cold cash, not many can match Coolidge Bank & Trust Co. of Watertown, Mass., a Boston suburb.* Started by a group of local businessmen in an abandoned store a little more than a decade ago. Coolidge now has nine branches and $100 million in assets, which puts it among the top 500 of the nation's...

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