ADVERTISING: Promoting Self-Policing

Surveys show that there is a growing skepticism on the part of the public about all advertising. This comes from fraud and deception, overexaggeration, puffery and insinuation. We think it's time to improve the climate in which advertising works. —Victor Elting, Chairman, National Advertising Advisory Committee

Advertisers have been engaged in a business in which there has been virtually no regulation. For the 50 years of the Federal Trade Commission's existence, they've had a free ride. We intend to change that.

—Robert Pitofsky, Chief, FTC Bureau of Consumer Protection

If nothing else, admen and their increasingly vocal critics agree on one thing: the...

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