INDUSTRY: They Like Bikes

If the fears of some nervous retailers prove valid, there will be many a disappointed child this Christmas. The nation faces a serious bicycle shortage.

Schwinn Bicycle Co., one of the biggest wheels in the $400 million-a-year industry, had booked orders for its entire 1971 production by last month. Other major U.S. manufacturers—Murray Ohio, Huffman and AMF—are also having trouble keeping pace with runaway demand. Sales in many bicycle shops are racing 200% ahead of last year's level, and delivery dates for new merchandise are uncertain. Complains Gano Thomas of San Francisco's...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!