One of advertising's hardiest conceits is that its TV commercials are better than the programs they punctuate. Trouble is, so many commercials are punctuating home-screen viewing these days that the messages blur into one another and are often lost. Now a Pittsburgh-based ad agency, Ketchum, MacLeod & Grove, thinks that it has found a way around the get-lost problem. To grab more attention for a bank in the Houston area, the agency is running the first commercials for commercials.
Usually during the TV news shows, a craggy-faced middle-aged male model flashes onscreen....
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