Consumerism: Not by Cereal Alone

Since the charge was made three weeks ago that most cereals offer little nutritional value, the issue has grown from a tempest in a breakfast bowl to a national debate that has provided wits and pundits with plenty of grist. In one of many newspaper cartoons, a worried father says to his child: "I want to talk to you, son. It's about the cereal we have insisted that you eat ..." Columnists, with varying degrees of levity, have called the health promises for cereals so much pap, cackle and puff. Bumper stickers note...

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