Business: Madison Avenue Against the War

Advertising, which has taken on many new social and political roles in recent years, is now being used to oppose the war in Indochina. In a precedent-setting move, 24 U.S. Senators have bought TV time to support a congressional amendment calling for a scheduled and complete withdrawal of U.S. forces from Viet Nam by June 1971. Led by South Dakota Democrat George McGovern and Oregon Republican Mark Hatfield. they have arranged for a three-week campaign on local television stations in 43 cities. Their aim: to generate public pressure for passage of the amendment when it comes up for a vote later...

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