Mexico: Upward and Onward

When Luis Echeverría Alvarez won the presidential nomination of Mexico's Partido Revolucionario Institutional (P.R.I.) last October, he was as good as elected. The P.R.I, has ruled with only token opposition since it was formed in 1929. Nonetheless, Echeverría, 48, conducted a remarkably strenuous campaign. In the last eight months he visited 900 towns and villages and traveled more than 35,000 miles, most of them in his campaign bus, the Miguel Hidalgo, which he named for the father of Mexican independence. Asked why he was working so hard to win an election that he was extremely unlikely to lose, Echeverría...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!