Every time the stock of Gulf Oil Corp. rose a point, Richard K. Mellon's personal wealth increased almost $3.000,000. It hardly mattered. Mellon ruled the billion-dollar fortunes of a family so rich that it rarely if ever bothered to count exactly how much it was worth. His middle name was King, and he came as close to being a monarch as the U.S. allows. When he died last week at 70, of heart disease, U.S. industry in general, and Pittsburgh business specifically, lost a presence that was seldom seen but often felt.
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