"We don't like recessions," says Francis Rooney, president of Melville Shoe Corp., "but we also know how much they help our business." This spring Rooney's company, which sells a low-price line through its Thom McAn and Meldisco divisions, was helped to a 20% increase in sales over the same period in 1969. Rooney's case is not unusual. Adversity has always smiled on a lucky few, and the present economic downturn that is bringing travail to many companies is pure serendipity for others.
Growing bands of consumers in search of bargains are pushing up...
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