Advertising: The Sweet Smell of Value

Because most advertising men are hard-core optimists, they have been slow to acknowledge the sense of uncertainty spreading over the economy and the nation. But advertising must mirror the mood of its society, and the growing signs of caution among consumers have become too obvious for even the dream spinners of Madison Avenue to ignore. The result: while there is still an abundance of frilly, fun-slanted promotions, a new tone, faintly reminiscent of the Depression years, is creeping into more and more advertising. The trend is toward a fresh stress on value....

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!