"The public thinks that tennis is rich people out on their lawns going pitter-pat, pitter-pat," says former U.S. Women's Champion Billie Jean King. "As a result, the only ones who watch tennis are those who participate in the sport." Billie Jean has a point. Apart from the most important matches, tennis ranks slightly above barrel jumping and kite flying as a spectator sport. The fault is not with the game but with its hidebound governing bodies. Continually bogged down in petty disputes, they have been more concerned with self-preservation than promotion. Last week...
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