Modern Living: New Curl in Town

When permanents first came into fashion, not only a woman's hairdresser but everyone else too knew for sure. The springy mass of kinky curls that at best looked like Shirley Temple's and at worst like a Brillo pad was all too easy to identify. Women eventually smartened up and went straight, turning to the long, sometimes stringy look of the late '60s and early '70s. Now the curls are back, thanks to a hairdo dubbed the "unpermanent."

This new twist to an old curl looks very little like its predecessor. Instead of tightening into frizzy ringlets, the hair strands fluff out in...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!