Business: The Birdman Of Osaka

"To protect birds is to defend humanity" seems a strange slogan for a whisky distiller. But then, Keizo Saji, 54, chairman and president of Japan's Suntory Ltd., and coiner of the slogan, is a rather strange bird himself. Every year, in addition to contributing one-third of the profits of his privately owned, Osaka-based company (annual sales: $966 million) to an employee benefits program, he contributes an other third to charitable and cultural causes, nota bly the preservation of the 490 species of birds found in Japan.

Saji inherited his love for birds, along with...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!