The World: Flubbing the Rub-a-Dub-Dub

"Put a bit of romance into your bath by sharing the water," reads the ad. "You would be amazed how much gas you save." Appearing in English newspapers, the promotion is part of a fuel-conservation drive by a government-owned gas board—and it has provided gloomy, energy-short Britons with a diverting tempest in a bathtub.

The ad (see cut) moved the London tabloid, the Sun, to run a photo of a buxom model and her husband baring almost all in watery togetherness. It also inspired a cartoon portraying Prime Minister Edward Heath in a...

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