The Nation: Coffee, Tea or Tails?

Continental Air Lines ran into heavy turbulence last week when it an nounced a new advertising slogan: "We really move our tail for you." Not surprisingly, Continental flight attendants detected sexist innuendoes, and at a Dallas presentation of the new campaign, handled by the advertising firm of Benton & Bowles, irate stewardesses walked out.

Some Continental executives protested that the campaign is merely a logical extension of the airline's "proud bird with the golden tail" slogan, which has been in use for nearly eight years. But other officials admitted that the new motto...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!