When asked what his chief contribution to J. Walter Thompson has been, the new president of the world's biggest advertising agency (expected 1973 billings: $800 million) gets right to the point.
"I am not a hatchet man," says Edward ("Ted") Wilson, 53, who got the job last week, "but I have done more cleaning out of this place [before becoming president] than any of the past presidents."
He is not exaggerating; the staff in Thompson's U.S. offices has been pared from a top-heavy 2,458 in January 1972 to 2, 1 85 in September this year, and Wilson was largely responsible.
Now Wilson becomes chief...
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