For American businessmen, the lure of the Soviet market is so great that not even political crisis can impede their desire to sell. At the height of last month's Middle East war, when Soviet-supplied SAM missiles were chasing U.S.-made Skyhawks over the Sinai, the largest U.S. industrial exhibit ever staged in the U.S.S.R. went through its scheduled ten days as smoothly as sour cream. Just as in previous years, the enthusiasm of American exhibitors was dampened neither by staggeringly high exhibit costs nor some suspiciously detailed questions from many of the 50,000 Soviets (mostly technicians) who came to drink...
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