ADVERTISING: The Reorganization Man

Young & Rubicam International was an old and esteemed ad agency when Edward N. Ney took charge as president and chief executive three years ago last week. Y & R was also, in its 48th year, just drowsy enough to have lost $40 million in billings in the previous 16 months and just fat enough to be carrying hundreds of thousands of dollars a year in excess overhead. The agency needed reorganization. Ney brought in new business, pared the Madison Avenue head-office staff by 25%, and led the survivors in a quick-step cadence of work, work, work.

Now Y &...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!