Business: Baby Steps to Success

Though they have been in business only three years, Deaver Brown and Alexandre Goodwin, both 29, have grossed $6,100,000 so far in 1973, mostly from sales of their Umbroller. It is a clever little baby stroller that folds to resemble an umbrella on wheels. Already some 750,000 have been sold, and business is good enough that last week the entrepreneurs reduced the price from $25 to $20.

In 1970 Brown was a $25,000-a-year product manager with General Foods and Goodwin was a $14,000-a-year Justice Department antitrust lawyer; but neither of the two former prep...

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